Smash.technology — Learning Management System
Shipped a SaaS LMS MVP in 3 months. NPS improved from -27 to +46. Saved $200K via product strategy pivot.
View case study →Production was stuck. The offshore team was building the wrong thing, the CEO was running out of runway, and I was the only designer.
I diagnosed the failure mode, pivoted to an open-source foundation, rebuilt the design system, and shipped in 3 months — after two contractor attempts failed over 8 months.
Outcome: NPS -27 to +46. $200K saved. First revenues generated. 4 design interns onboarded in their first week.
Read the full case study →The company burned through two contractor teams over 8 months before I proposed starting over with an open-source LMS. The CEO said yes partly because we had no other options.
Three months of design system work, offshore negotiation, user research in Thai restaurants, and one very opinionated decision to kill the Smash Score feature.
Outcome: NPS -27 to +46. $200K saved. Shipped. The company didn't find product-market fit, but the product worked.
[Designer take]The design system was the real unlock — not because it made things prettier, but because it let interns contribute without breaking things, which meant I could stop being a bottleneck.
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