Product designer. Occasional artist.
Work
Salvaging the Smash MVP.
A stalled LMS, an offshore team on a waterfall contract, and five months to make it ship.
MoodiBoard.
A living art platform where the visuals on screen are driven by real-time signals, built solo, from product strategy to full-stack engineering.
Takes
Figma for flows. Framer when something needs to feel alive. Principle when a flat click-through won't cut it.
Atomic design is a great idea most teams implement in a way that makes everyone miserable. The trick is knowing when to stop abstracting.
The methodology matters less than how honest you are about what you found.
It's not a threat to good design thinking. It's a threat to designers who've been coasting on deliverables.
Building MoodiBoard: ambient art driven by real-time signals. Selectively open. Right team, right problem, ideally both involving AI.